Reaching the Last Mile: Mobile Awareness Campaign
In Feb 2024, APNA ran a Mobile Awareness Campaign across Hazaribagh, Ranchi and Bokaro, reaching 60+ bastis and 3,500 residents with RTE 25% information. With 2,000 pamphlets distributed, families learned that private schooling is a right, reinforcing APNA’s mission of last-mile awareness.
Recognising that awareness must reach those at the very margins, APNA launched a Mobile Awareness Campaign across Hazaribagh, Ranchi, and Bokaro in February 2024. A specially designed vehicle equipped with a public announcement system travelled through over 60 bastis, broadcasting key messages about the RTE 25% provision in local dialects.
The campaign combined audio outreach with visual engagement, distributing over 2,000 pamphlets door-to-door and holding impromptu street meetings in markets and community spaces. The mobile van reached approximately 3,500 residents, many of whom had never heard about the RTE quota before.
“People often think private schools are out of reach,” noted the field coordinator, Ehtesham. “Our campaign made them realise that the law gives them the right to dream bigger for their children.”
For parents like Suresh Das, a rickshaw puller from Bokaro, the initiative was transformative: “When I heard the message from the loudspeaker outside my house, I followed the van to ask questions. I learnt that my son could get admission in a private school. No one had ever told us this before.”
The campaign drew appreciation from local education officials, who commended its role in improving last-mile awareness. With each kilometre covered, the initiative turned the abstract idea of the RTE Act into something tangible, relatable, and actionable for families who need it most.
As APNA continues its work, this intervention- the Mobile Awareness Campaign- stands as a pillar of its mission- to bridge systemic gaps, amplify awareness, and ensure that no child is left behind because of where they are born.
