Door-to-Door Campaigns: Personal Connections, Powerful Impact
Project 21A’s door-to-door campaign reached 250+ homes in Ranchi & Bokaro, offering personal counselling, multilingual RTE guides, and real-time support with documents and applications. Through trust-building conversations, families took concrete steps toward their children’s education rights.
Door-to-Door Campaigns: Personal Connections, Powerful Impact
While community helpdesks and awareness camps provided public platforms for outreach, the most intimate and impactful leg of Project 21A was its door-to-door campaign. This phase took the mission of educational equity right into the homes of marginalised families, building trust through personal connection and face-to-face conversations. Over the course of three months, Association for Parivartan of Nation’s field volunteers reached 250+ households across underserved localities in Ranchi and Bokaro, directly engaging families with information about their Right to Education under Section 12(1)(c) and guiding them towards tangible action.
What Happened on the Ground:
1. Personal Counselling Over Tea and Trust
Armed with empathy and clarity, volunteers met families where they were on verandas, in courtyards, or seated on mats indoors. They patiently broke down the RTE provisions, often over shared cups of tea. “Sometimes, it wasn't just about filling a form- it was about having a conversation. Some parents simply needed someone to listen to their fears about sending their child to an unfamiliar environment,” shared Md Ehtesham Anwar, APNA Team Member.
2. Multilingual Pamphlet Distribution
Thousands of informational leaflets and step-by-step pamphlets were distributed in Hindi, Urdu, Santhali, and Bengali, simplifying the RTE admission process into accessible language. These served not just as guides, but as conversation starters and visual references during follow-up visits.
3. Real-Time Assistance & Actionable Steps
Volunteers didn’t just inform, they acted. In homes where parents lacked proper documents, immediate steps were taken, including referrals to local Common Service Centres (CSCs), coordination with ward councillors for residence certificates, and scheduling visits to Shiksha Seva Kendras for form-filling assistance.
“We had no idea that we could apply to a private school without paying fees. This door visit changed everything for us,” Farhana Khatoon, Mother of two, Bokaro.
“In Jharkhand’s urban and semi-urban settlements, personal outreach continues to be the most effective form of education rights awareness,” said Hasan Al Banna, President, APNA. The door-to-door campaigns under Project 21A reminded us that change begins with conversation. In the simple act of knocking on doors and listening to fears, doubts, and hopes, APNA’s team built a bridge between policy and people, a bridge that led hundreds of children one step closer to the education they rightfully deserve.
